Trulia believes that when it comes to finding a home, what’s outside the front door is just as important as what’s behind it. By going beyond typical listing details, Trulia gives people a deeper understanding of what living in a home and neighborhood is really like. A vibrant new visual language inspired by map iconography and neighborhood geographies was created to represent their brand purpose — to build a more neighborly world. The identity represents the diversity of dwellings, environments and amenities with a wide set of icons flexing easily between highly functional or ultra expressive.
Since 2015 Trulia is part of Zillow Group.
The rebrand aimed to help Trulia go beyond the house, telling the story of a neighborhood and the life you’ll live there.
Neighborhoods are made of many parts brought together in unique compositions.
The suite of icons can be used
as a tool for storytelling, giving residents a way to share what they love about living in their community.
The icons can be used as collages or as frames for textures, illustrations and photos, in even more expressive ways.
To bring the friendly and open voice of Trulia to life, a custom font was developed — Trulia Sans, by Fontsmith.
Design Studio: DesignStudio | Creative Director: James Hurst | Design Director: André Coelho*
Designers: Duy Dao, Lisa Lindh, Alpha Lung (intern), Roberto Warner (motion) | San Francisco, 2019
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*As a Design Director, I was both a hands on designer and leader of a small team of designers.