Identity and in-store experience for a children's clothing brand for a leading UK supermarket. The identity should reflect a fresh look on today's retail strategy: clothes designed for life, the opposite of fast fashion market, offering playful yet simple designs and a more thoughtful buying experience to parents.
A photography guideline was developed to help the brand to communicate clearly.
Clearer in-store merchandising, signage and packaging to help parents find the right clothes for their children quickly.
Everyday.
With a fresh twist.
Design Studio: Wolff Olins | Creative Director: Marina Willer
Designers: Oliver Helfrich (Design Director), Charlotte Hopkinson (Senior Designer), André Coelho (Designer) | London, 2011–2012