André Coelho
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Inhotim

Inhotim is a unique Brazilian museum, where art and nature converge together. With one of the largest contemporary art collections in the world, exhibited within a botanical garden with over 4,500 species, Inhotim is a place in constant transformation, that offers people new forms of presence, perception, and senses. Inspired by the fundamental role of nature during the visitation to galleries and outdoor art pieces, the mark represents the materialization of sunlight projected through a typographic stencil, creating a light and shadow effect.

Nature was represented in a non-obvious way, through a light and shadow effect.

Nature was represented in a non-obvious way, through a light and shadow effect.

A bold visual identity was created, allowing a dialogue between art and nature through multiple compositions in evergreen and seasonal publications (for events).

A bold visual identity was created, allowing a dialogue between art and nature through multiple compositions in evergreen and seasonal publications (for events).

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A comprehensive program of signage and wayfinding was developed, including a complete set of icons and directional maps.

A comprehensive program of signage and wayfinding was developed, including a complete set of icons and directional maps.

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A collection of exclusive products was created as an extension of the museum experience.

A collection of exclusive products was created as an extension of the museum experience.

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The store packaging system took a sustainable approach, with high efficiency paper use.

The store packaging system took a sustainable approach, with high efficiency paper use.

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Inhotim’s botanical diversity was celebrated in a series of products, from ceramics to stationery.

Inhotim’s botanical diversity was celebrated in a series of products, from ceramics to stationery.

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