Inhotim
Inhotim is a unique Brazilian museum, where art and nature converge together. With one of the largest contemporary art collections in the world, exhibited within a botanical garden with over 4,500 species, Inhotim is a place in constant transformation, that offers people new forms of presence, perception, and senses. Inspired by the fundamental role of nature during the visitation to galleries and outdoor art pieces, the mark represents the materialization of sunlight projected through a typographic stencil, creating a light and shadow effect.
Nature was represented in a non-obvious way, through a light and shadow effect.
A bold visual identity was created, allowing a dialogue between art and nature through multiple compositions in evergreen and seasonal publications (for events).
A comprehensive program of signage and wayfinding was developed, including a complete set of icons and directional maps.
A collection of exclusive products was created as an extension of the museum experience.
The store packaging system took a sustainable approach, with high efficiency paper use.
Inhotim’s botanical diversity was celebrated in a series of products, from ceramics to stationery.
Inhotim Logo | Design Studio: Hardy | Creative Director: Mariana Hardy | Designers: André Coelho, Ana Luiza Gomes | Belo Horizonte, 2006
Awards: International Design Communication Awards (IDCA) 2012; Print Magazine Award 2007
Inhotim Branding | Design Studio: Estufa | Creative Director: Mariana Hardy | Project Manager: Ricardo Lopes
Designers: André Coelho, Anna Fonseca, Délio Faleiro, Fernando Dias, Gabriela Silva, Pedro de Albergaria | Belo Horizonte, 2015–2016
Inhotim em Cena | Design Studio: Estufa | Creative Directors: Mariana Hardy, André Coelho
Project Manager: Ricardo Lopes | Designers: Anna Fonseca, Fernando Dias | Belo Horizonte, 2015
Inhotim Noite Aberta | Design Studio: Estufa | Creative Director: Mariana Hardy
Project Manager: Ricardo Lopes | Designers: Pedro de Albergaria | Belo Horizonte, 2017
Inhotim 10 anos | Design Studio: Estufa | Creative Directors: Mariana Hardy, André Coelho
Project Manager: Ricardo Lopes | Designers: André Coelho, Anna Fonseca, Fernando Dias | Belo Horizonte, 2016
Transverso | Design Studio: Estufa | Creative Directors: Mariana Hardy, André Coelho
Project Manager: Ricardo Lopes | Designer: Fernando Dias | Belo Horizonte, 2017
Signage | Design Studios: Hardy/Estufa | Creative Director: Mariana Hardy
Designers: phase 1 – Gustavo Magno (coordinator), Délio Faleiro, Mônica Fernandino, Paula Vilela, Thais Bara, André Coelho
phase 2 – Fernando Dias, Pedro de Albergaria, André Coelho | Belo Horizonte, 2013–2016
Inhotim Box Casa Cor | Design Studio: Estufa | Creative Directors: Mariana Hardy, André Coelho
Designer: Gabriela Silva | Architects: Bel Lobo, Virginia Paz, Bruno Campos | Belo Horizonte, 2016
Inhotim Institutional Line | Design Studio: Hardy/Estufa | Creative Director: Mariana Hardy
Designers: Débora Cruz and Guilherme Albuquerque (graphics), Gabriela Silva and André Coelho (ceramics) | Belo Horizonte, 2013–2015
Inhotim Packaging | Design Studio: Estufa | Creative Directors: Mariana Hardy,
André Coelho | Designer: Gabriela Silva | Belo Horizonte, 2014
Inhotim Gourmet Line | Design Studio: Estufa | Creative Directors: Mariana Hardy,
André Coelho | Designer: Gabriela Silva | Belo Horizonte, 2015–2016
Award: Brazilian Graphic Design Biennial 2015
Inhotim Christmas Line | Design Studio: Estufa | Creative Director: Mariana Hardy
Designers: André Coelho, Gabriela Silva | Illustrations: André Coelho | Belo Horizonte, 2015
Award: IDCA Communicating the Museum 2015 (gold)
Inhotim Botanic Line | Design Studio: Hardy/Estufa | Creative Director: Mariana Hardy
Designers: Gabriela Silva, Débora Cruz, Guilherme Albuquerque, André Coelho | Illustrations: Débora Cruz | Belo Horizonte, 2013–2015
Award: International Design Communication Awards (IDCA) 2012 – gold, Brazilian Graphic Design Biennial 2015
Inhotim Tropic Line | Design Studio: Estufa | Creative Directors: Mariana Hardy, André Coelho
Designer: Gabriela Silva | Illustrations: Gabriela Silva | Belo Horizonte, 2019
Inhotim Ipanema | Design Studio: Estufa | Creative Directors: Mariana Hardy, André Coelho
Designers: Gabriela Silva, Pedro de Albergaria | Illustrations: Pedro de Albergaria | Belo Horizonte, 2016