Graphic designer with over 12 years of experience and
a multidisciplinary approach to design and branding, striving to develop research-based projects with strong concepts as well as coherent aesthetic solutions.


André Coelho

After my BA in Communications, with complementary education in Fine Arts, and a postgraduate certificate in Branding, I went on to study under Milton Glaser at the School of Visual Arts in New York and Paula Scher in a Branding workshop in São Paulo. Over the years I have worked with renowned Brazilian design studios such as Hardy Design, recently nominated for a Latin Grammy with a recording package, Tátil Design, where I was part of the creative team for the Rio 2016 brand, and Bola Design, a studio that allied sociological studies with graphic design. In 2011 I spent a few months at Wolff Olins in London, working directly with renowned designer Marina Willer. After three years I went back to England to work at Pentagram, also in Marina's team. In 2015 I was invited to become a partner at Hardy Design, celebrating a long-lasting partnership and sharing the creative direction with Mariana Hardy both at the studio and at Estufa – an in-house agency from Inhotim, a Brazilian museum of contemporary art. After running both studios in Belo Horizonte/São Paulo for almost 2 years, San Francisco is now home.



Continuing Education | Design Thinking | Stanford University, Palo Alto | Sept/Dec 2017
Continuing Education | Milton Glaser Summer Program | School of Visual Arts, NY | 2010
Postgraduate Course | Branding | PUC MG, Belo Horizonte, Brazil | 2007–2008
Bachelor Degree | Social Communications | UFMG, Belo Horizonte, Brazil | 2001–2005
Bachelor Degree | Architecture | UFMG, Belo Horizonte, Brazil | 2000



DesignStudio | position: design director | San Francisco, February 2018–current
Hardy Design | position: partner/creative director | Belo Horizonte-São Paulo, 2016–2017
Inhotim . Estufa | position: creative director/designer | Belo Horizonte, 2014–2017
Pentagram | work experience | London, April/May 2014
Wolff Olins | work experience | London, October-December 2011
Tátil Design | position: design director | São Paulo, 2009–2014
Bola Sociology Design . Box1824 | position: senior designer | São Paulo, 2007–2008
Hardy Design | position: designer | Belo Horizonte, 2005–2007
New Design | position: designer | Belo Horizonte, 2004–2005
Creato Artedesign | position: intern | Belo Horizonte, 2003–2004



Hello Design Thinking | IDEO U | online course | 2017
Introductory Design Thinking Workshop | D. School/Stanford | Palo Alto | 2017
Creative Leadership | ESPM + Berlin School of Creative Leadership | São Paulo | 2013
Creative process workshop with Charles Watson | São Paulo | 2012
Calligraphy workshop with Yomar Augusto | São Paulo | 2012
Branding workshop with Paula Scher | São Paulo | 2010

Social work
Branding for the social program Oasis Rio | São Paulo | 2011
(work done with Paloma Valls, Mario Rosa, Maíra Rahme)

Exchange program | Springe, Germany | 1998–1999