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Estufa

Located in the Brazilian countryside, Inhotim is both an open-air museum of contemporary art and a botanical garden. In 2015, the Institute launched its own design studio – named Estufa (greenhouse) – to play a strategic role to all companies belonging to its group (museum, stores, ceramics factory, restaurants, tourism agency and hotel). The development of a visual identity was required to position Estufa within the broader design scenario and to establish a link with Inhotim, creating a relationship between art, botany and design. Typical plants of Inhotim’s garden were collected and went through a chemical process known as chromatography. From this process, natural stains were obtained, revealing all the plant’s pigments (like chlorophyll) in singular chromatic scales. It was the starting point for creating a living brand.

The identity for Inhotim's design studio — Estufa — started as a laboratorial experiment, based on the interaction between design, botany and chemistry.

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 The new brand was created through a chemical process known as  chromatography , that separates the plant's natural pigments and colors.

The new brand was created through a chemical process known as chromatography, that separates the plant's natural pigments and colors.

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 Natural stains were the starting point for designing a living brand that expands and adapts itself organically to different applications.

Natural stains were the starting point for designing a living brand that expands and adapts itself organically to different applications.

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