→ A design system to support bee-caring communities in cities.
The Honey Club is a social enterprise designed to foster a network of community beekeepers: protecting bees, improving urban environments and encouraging local exchange. Bringing together high-profile backers, local businesses and young people, it is a combined venture by Wolff Olins (providing brand expertise), Global Generation (specializing in youth engagement) and Urban Bees (expert apiarists). The initiative artfully presents its ambitions for sustainability, education and connection in its tactile materials, personality-filled packaging and extraordinary hands-on events.