→ A book capturing the untold stories of young football lovers.
In 2009, Nike partnered with Brazilian research firm Box1824 to better understand football culture in Latin America. The study explored the lives and behaviors of hundreds of teens and young adults passionate about the sport, focusing on four football capitals: Buenos Aires, Mexico City, Rio de Janeiro, and São Paulo. The research was compiled into a guide and presented to Nike as a book, featuring commissioned photography by Jacob Langvad. Shot in a documentary style, the visuals aimed to authentically capture the everyday reality of these young football lovers across the region.