→ An evolved art direction rooted in nature and comfort.
When Allbirds was founded in San Francisco in 2014, it instantly became a hit, not only for its super comfortable (and minimalist) shoes but also for placing sustainability at its core—a commitment that few other companies were making at the time. From the start, the brand stood apart through the use of natural materials and its whimsical and colorful approach to marketing. However, as Allbirds expanded into other categories over the years, it lost some of its charm and uniqueness, beginning to resemble its competitors. It was time to pause, reflect, and evolve the art direction to a more refined territory without losing its roots. Inspired by nature, the solution was to organize the portfolio into “Worlds,” grounded in product benefits: Breeze (sneakers made from tree fiber blends), Comfort (shoes made from wool), and Protection (weather-ready shoes).