The RGB concept fully incorporated the Changing Perspectives idea that fueled the project.
The pattern was meant to represent the concept and be universally adaptable.
Another special edition of Heineken’s bottle—in a collaborative project with Matt W Moore, for 2013 Milan’s design fair. The black light reveals the two colored UV origami-like pattern.
During 2014 London Design Festival, Heineken unveiled an ultimate pop-up lounge for the second edition of Open Design Explorations.