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Daza

Identity for a cultural production company founded by three partners with complementary strengths — Leandra Leal, Carolina Benjamim and Rita Toledo. The identity reflects their desire to make innovative cultural projects focused on unconventional cinema.

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 The logotype represents the plurality of ideas: three types complement each other — Effra, Didot and Archer.

The logotype represents the plurality of ideas: three types complement each other — Effra, Didot and Archer.

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The focal point while developing the identity was to create a system that could flex and scale based on the media in which it was applied.

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 The visual identity created represents  Daza’s  artistry: open, ambitious and experimental. For every new project, a new team of professionals is hired.

The visual identity created represents Daza’s artistry: open, ambitious and experimental. For every new project, a new team of professionals is hired.

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  Divinas Divas  is the newest film produced by  Daza . It portraits the icons of the first generation of Brazilian transvestite artists in the 1960's.

Divinas Divas is the newest film produced by Daza. It portraits the icons of the first generation of Brazilian transvestite artists in the 1960's.

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