A sculpture-brand that becomes an object to be experienced.
The type, developed by Fabio Lopez, should work independently and still respond to the brief.
The final brand was the result of a truly collaborative effort.
Since the beginning, the idea of a three-dimensional symbol was a strong inspiration.
The Paralympic Brand had to extend this concept, while still having its own personality.
Instead of focusing on performance, we aimed for an universal symbol — the heart, reinforcing the notion that on the inside we are all equal.
A multi-sensory brand, with shapes, sounds and textures that together enable any athlete or person to experience its infinite energy.