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Lux

For the launch of a new cosmetic line for the Indian market, Unilever hired Brazilian research company Box1824 to investigate about beauty, consumer trends and behavior in the country. The final report suggested a vibrant and colorful country, with a complex beauty that inspired the main concept for the make-up packagings: the kaleidoscope.

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 The visual language aimed to be the opposite of a minimalist packaging, highly rejected by Indian women during researches.

The visual language aimed to be the opposite of a minimalist packaging, highly rejected by Indian women during researches.

 Three combinations of colors helped distinguish the main categories: nails, lips and skin.

Three combinations of colors helped distinguish the main categories: nails, lips and skin.

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