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Natura

Natura is Brazil’s leading cosmetics manufacturer, with sustainability and well-being as guiding principles since its foundation in 1969. The company has long been committed to using Brazilian biodiversity ingredients, with focus in sustainable business models that benefit the Amazon forest and its communities. With a wide range of beauty products, Natura has a dozen of sub-brands, aiming different targets. Each sub-brand has its own concept and personality, but they are all related to the masterbrand's key principles.

  Natura Ekos  is a range of body care products and perfumes with ingredients from Brazilian biodiversity. They come from sustainable crops handled by local communities.

Natura Ekos is a range of body care products and perfumes with ingredients from Brazilian biodiversity. They come from sustainable crops handled by local communities.

 The products are biodegradable and all packagings are made out of 50% recycled PET, reducing the environmental impact.

The products are biodegradable and all packagings are made out of 50% recycled PET, reducing the environmental impact.

 Traditional art, craft and food markets were a source of inspiration for packagings and in-store merchandising.

Traditional art, craft and food markets were a source of inspiration for packagings and in-store merchandising.

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 ...   Amó  is a brand that talks about love and relations in a unique way, aiming to inspire couples with loving gestures.

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Amó is a brand that talks about love and relations in a unique way, aiming to inspire couples with loving gestures.

 The visual graphics are gestural, with a combination of watercolor strokes to poetically represent a relationship: love as the encounter of two persons — here, symbolized as colors.

The visual graphics are gestural, with a combination of watercolor strokes to poetically represent a relationship: love as the encounter of two persons — here, symbolized as colors.

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 The perfume bottles are a contemporary reinterpretation of old-fashioned love potion flasks, with a pleasant rubbery soft-touch cap.

The perfume bottles are a contemporary reinterpretation of old-fashioned love potion flasks, with a pleasant rubbery soft-touch cap.

 ...   Águas  is a daily body splash line that embraces tropicality, exuberance and freshness.

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Águas is a daily body splash line that embraces tropicality, exuberance and freshness.

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 ...   Una  is Natura’s premium makeup brand, made entirely with natural ingredients and anti-aging benefits.

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Una is Natura’s premium makeup brand, made entirely with natural ingredients and anti-aging benefits.

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 The packagings have an organic feel, with slightly asymmetrical shapes, while still looking sophisticated and high-tech.

The packagings have an organic feel, with slightly asymmetrical shapes, while still looking sophisticated and high-tech.

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