Natura Ekos is a range of body care products and perfumes with ingredients from Brazilian biodiversity. They come from sustainable crops handled by local communities.
The products are biodegradable and all packagings are made out of 50% recycled PET, reducing the environmental impact.
Traditional art, craft and food markets were a source of inspiration for packagings and in-store merchandising.
Amó is a brand that talks about love and relations in a unique way, aiming to inspire couples with loving gestures.
The visual graphics are gestural, with a combination of watercolor strokes to poetically represent a relationship: love as the encounter of two persons — here, symbolized as colors.
The perfume bottles are a contemporary reinterpretation of old-fashioned love potion flasks, with a pleasant rubbery soft-touch cap.
Águas is a daily body splash line that embraces tropicality, exuberance and freshness.
Una is Natura’s premium makeup brand, made entirely with natural ingredients and anti-aging benefits.
The packagings have an organic feel, with slightly asymmetrical shapes, while still looking sophisticated and high-tech.