The main concept was to represent nature in a non-obvious way, through a light and shadow effect.
The identity system was developed including graphic language, imagery, colour palette and all other brand elements.
While developing the identity, the key focus was to create a cohesive system that provides an overall look and feel, whilst retaining the individuality of each event/publication.
For Inhotim em Cena, the museum's biggest cultural and musical event, a derived identity was developed.
A campaign and a special logo were created for the 10th anniversary celebration of Inhotim. The symbol is a crop taken from the museum's logotype.
Amigos do Inhotim is a membership program, with its exclusive visual identity connected to the museum's.
The logo and visual assets for a sponsorship program were also created, following the main brand visual guidelines.
A comprehensive program of signage and wayfinding was developed, including a complete set of icons and a map with an effective and direct graphic language.