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Inhotim

Inhotim is a unique Brazilian museum, where art and nature converge together. Having one of the most relevant collections of contemporary art in the world, exhibited within a botanical garden, it is an ever transforming place. The main concept of the brand was to represent nature in a non-obvious way. Inspired by the fundamental role of nature during the visitation to galleries and outdoor works, the logo represents the materialization of sunlight projected through a typography stencil, creating a light and shadow effect. The stencil acts as a window that creates permeability between the brand and the background on which it is applied, opening for different content and ideas.

 The main concept was to represent nature in a non-obvious way, through a light and shadow effect.

The main concept was to represent nature in a non-obvious way, through a light and shadow effect.

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 The identity system was developed including graphic language, imagery, colour palette and all other brand elements.

The identity system was developed including graphic language, imagery, colour palette and all other brand elements.

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 While developing the identity, the key focus was to create a cohesive system that provides an overall look and feel, whilst retaining the individuality of each event/publication.

While developing the identity, the key focus was to create a cohesive system that provides an overall look and feel, whilst retaining the individuality of each event/publication.

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 For  Inhotim em Cena , the museum's biggest cultural and musical event, a derived identity was developed.

For Inhotim em Cena, the museum's biggest cultural and musical event, a derived identity was developed.

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 A campaign and a special logo were created for the 10th anniversary celebration of  Inhotim . The symbol is a crop taken from the museum's logotype.

A campaign and a special logo were created for the 10th anniversary celebration of Inhotim. The symbol is a crop taken from the museum's logotype.

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  Amigos do Inhotim  is a membership program, with its exclusive visual identity connected to the museum's.

Amigos do Inhotim is a membership program, with its exclusive visual identity connected to the museum's.

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 The logo and visual assets for a sponsorship program were also created, following the main brand visual guidelines.

The logo and visual assets for a sponsorship program were also created, following the main brand visual guidelines.

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 A comprehensive program of signage and wayfinding was developed, including a complete set of icons and a map with an effective and direct graphic language.

A comprehensive program of signage and wayfinding was developed, including a complete set of icons and a map with an effective and direct graphic language.

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